But there was no significant improvement in their school attendance or self-esteem. Adidas has designed and produced some very stylish sneakers to date. This empirically grounded article draws on an ESRC-funded project on footwear, identity and transition to offer new understandings of how a linear model of the life course may, in practice, be disrupted, subverted or reconfigured. In online discussion forums, every new release is dissected like a company going through an initial public offering. It was someone who had curated this thing, it was such a New York thing, that store catered to the local demand of that shoe.